Critical Discourse Analysis of Language Advertisements

Kotler 4P’s of marketing Faculty of Business and Management University of Balamand January, 2011 Copyright  © 2011 All Rights Reserved Acknowledgement Thank you Dr. Fadila for your continuous support and the perseverance, tolerance that you have provided us throughout the semester. Table of Contents Acknowledgement ii Table of Contents iii Chapter 1 1 Introduction 1 Chapter 2 4 Body 4 Chapter 3 7 Model Application 7 Chapter 4 9 Conclusion 9 List of References: 10 Chapter 1 Introduction 1. Historical Development: Four P’s of marketing was known as â€Å"marketing mix†. In 1948, Prof. James Culliton, â€Å"an American marketing expert†, has considered the â€Å"marketing manager† as a â€Å"decider†Ã¢â‚¬ ¦show more content†¦As well as, this model is needed to achieve the company’s marketing objectives by delivering value to customers. Chapter 2 Body 1. Main elements or components of model: There are four main elements of the model: 1- Product 2- Price 3- Place 4- Promotion 2. Each element or step in detail in the model with example o f company (Cadbury Co.) using this model: a. Product: †¢ Product means the good- and services combination the company offers to the target market. †¢ It is what the business provides to satisfy customer needs. It is about asking customers about what products and services they need to satisfy them. †¢ In other way, clients contribute in making products, and products are being more acknowledged (Tapscott, D., p.1, 2000). †¢ Example: product is Cadbury dairy milk made from real chocolate. â€Å"Its ingredients include cocoa butter and there is a glass and half full cream dairy milk in every 200 grams of Cadbury milk chocolate†. Cadbury purchases 65 million liters of fresh milk every year to produce Cadbury dairy milk chocolate (Bulhan S., p1,2005) b. Price: †¢ PriceShow MoreRelatedEnhancing the Tourist Destination: An analysis of the Official Tourism Website of Indonesia1378 Words   |  6 PagesB. Literature Review 1. 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