Critical Discourse Analysis of Language Advertisements

Kotler 4P’s of marketing Faculty of Business and Management University of Balamand January, 2011 Copyright  © 2011 All Rights Reserved Acknowledgement Thank you Dr. Fadila for your continuous support and the perseverance, tolerance that you have provided us throughout the semester. Table of Contents Acknowledgement ii Table of Contents iii Chapter 1 1 Introduction 1 Chapter 2 4 Body 4 Chapter 3 7 Model Application 7 Chapter 4 9 Conclusion 9 List of References: 10 Chapter 1 Introduction 1. Historical Development: Four P’s of marketing was known as â€Å"marketing mix†. In 1948, Prof. James Culliton, â€Å"an American marketing expert†, has considered the â€Å"marketing manager† as a â€Å"decider†Ã¢â‚¬ ¦show more content†¦As well as, this model is needed to achieve the company’s marketing objectives by delivering value to customers. Chapter 2 Body 1. Main elements or components of model: There are four main elements of the model: 1- Product 2- Price 3- Place 4- Promotion 2. Each element or step in detail in the model with example o f company (Cadbury Co.) using this model: a. Product: †¢ Product means the good- and services combination the company offers to the target market. †¢ It is what the business provides to satisfy customer needs. It is about asking customers about what products and services they need to satisfy them. †¢ In other way, clients contribute in making products, and products are being more acknowledged (Tapscott, D., p.1, 2000). †¢ Example: product is Cadbury dairy milk made from real chocolate. â€Å"Its ingredients include cocoa butter and there is a glass and half full cream dairy milk in every 200 grams of Cadbury milk chocolate†. Cadbury purchases 65 million liters of fresh milk every year to produce Cadbury dairy milk chocolate (Bulhan S., p1,2005) b. Price: †¢ PriceShow MoreRelatedEnhancing the Tourist Destination: An analysis of the Official Tourism Website of Indonesia1378 Words   |  6 PagesB. Literature Review 1. 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Robinson Crusoe and Gullivers Travels the Soldier Within

The characters in Gullivers Travels and Robinson Crusoe are portrayed as resembling trained soldiers, being capable of clear thought during tense and troubled times. This quality possessed within Robinson Crusoe and Gulliver is a result of the authors background and knowledge. Daniel Defoe was knowledgeable and proficient in seamanship, he understood the workings of a ship and the skills required for its operation. Daniel Defoe, an intelligent man who is knowledgeable in self defense and military tactics, which is reflected in the actions of Robinson Crusoe who insists on always one step ahead of his opponent, wether it be an enemy, nature or himself. Robinson Crusoe is the know all, does all type of person. He becomes stranded on a†¦show more content†¦During the stay on the island, Robinson Crusoe became an architect, a carpenter, a baker, a tailor, a farmer, an umbrella maker, a preacher and even a man. But most important he learnt to respect fate.brbrSwift, a wise and ed ucated man, cleverly gains the readers respect during the progression of the novel. The first thought the reader has is that Swift does not even take Gulliver very seriously. For instance, his name sounds much like gullible, which suggests that he will believe in anything. Gulliver, an ordinary, good man, not rich and the son of a small country holder poses the drive for adventure and the quality of a mentally sound individual. In Lilliput, he shows himself to be good-natured and gentle with the tiny people. Gulliver assists in the war against Blefuscu by not injuring his enemies. But deprives them of their weapons which inflict damage. By doing so he immediately shows his noble generosity and respect for the liberty of others by refusing to enslave the Blefuscudians. Being treated poorly by the Lilliputians, Gulliver has two choices, 1. To flee 2. To kill his enemy. To his credit, he does not seriously consider killing his enemy, but rather flees. Gulliver has won the confidence of the reader as being trustworthy, a man of integrity, uprightness, sound judgement, and humanity. brbrThe shift in surroundings allows Gullivers mental state toShow MoreRelated Comparison of the Transformation of Characters in Gullivers Travels and Robinson Crusoe1426 Words   |  6 PagesThe Transformation of Characters in Gullivers Travels and Robinson Crusoe   The characters in Gullivers Travels and Robinson Crusoe are portrayed as resembling trained soldiers, being capable of clear thought during tense and troubled times. This quality possessed within Robinson Crusoe and Gulliver is a result of the authors background and knowledge. Daniel Defoe was knowledgeable and proficient in seamanship, he understood the workings of a ship and the skills required for its operation

Total Poor Middle Rich Free Essays

Discuss with the help of examples the four key levels of measurement. What mathematical operations/statistical techniques are and are not permissible on data from each type of scale? [Meaning of Measurement scales Types of Measurement scales with examples Mathematical operations/statistical techniques] 4. Processing of data involves editing, coding, classifying and tabulating. We will write a custom essay sample on Total Poor Middle Rich or any similar topic only for you Order Now Explain each of these steps by taking an appropriate example. [Explanation 5. Distinguish between the following: a. Null hypothesis and Alternative hypothesis b. One tailed and two tailed tests . Type I and Type II error d. One way and two way analysis of variance e. Descriptive and inferential analysis of data [Differences] 6. A. What is Chi-square test of goodness of fit? What precautions are necessary while applying this test? Point out its role in business decision making. B. Two research workers classified some people in income groups on the basis of sampling studies. Their results are as follow: Investigators Income groups Total Poor Middle Rich 160 10 200 140 120 300 150 50 Show that the sampling technique of tallest one research worker is defective. [Meaning Precautions Role Formula/Solution/Interpretation to the problem] MEMBER-Legal Aspects of Business 1 . Explain the performance of contracts [Definition Offer of performance Onus of performance] 2. Elaborate the rights of surety. [Rights against the creditor Rights against the principal debtor Rights against co-sureties] 3. Discuss the termination of bailsmen. [Explanation] 4. Explain the performance of a contract of sale of goods. Explanation] 5. Discuss the law related to the prohibition of anti-competitive agreements. 6. Explain the need and types of meetings. [Need for meeting Statutory meetings Annual General Meetings Extraordinary meetings Class meetings] INFORM – SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT 1. Financial markets bring the providers and users in direct contact without any intermediary. Financial markets permits the businesses and governments to raise the funds needed by sale of securities. Describe the money market/capital market – features and its composition. [Money market- features and composition Capital market-features and composition] 2. Risk is the likelihood that your investment will either earn money or lose money. Explain the factors that affect risk. Mr.. Rural invests in equity shares of Wiper. Its anticipated returns and associated probabilities are given below: Return -10 5 15 20 probability 0. 05 0. 10 0. 15 0. 25 0. 30 0. 10 0. 05 You are required to calculate the expected ROR and risk in terms of standard deviation. [Explanation of all the 4 factors that affect risk Calculation of expected ROR and risk in terms of standard deviation] 3. Explain the business cycle and leading coincidental lagging indicators. Analyses the issues in fundamental analysis. [Explanation of business cycle-leading coincidental and lagging indicators Analysis ND explanation of the issues in fundamental analysis all the four points] 4. Discuss the implications of MME for security analysis and portfolio management. [Implications for active and passive investment Implications for investors and companies] 5. Explain about the interest rate risk and the two components in it. An investor is considering the purchase of a share of EX. Ltd. If his required rate of return is 10%, the year-end expected dividend is RSI. 5 and year-end price is expected to be RSI. 24, Compute the value of the share. [Introduction of interest rate risk Explanation of two components of interest rate risk Calculation of value of the share] 6. Elucidate the risk and returns of foreign investing. Analyses international listing. [Explanation of all the points in risks and returns from foreign investing Introduction of international listing] MAFIOSI – MERGERS ACQUISITIONS 1 . Give the meaning of advantages and disadvantages of mergers and acquisitions. Explain the types of Mergers and Acquisitions. [Advantages and disadvantages of mergers and acquisitions Explanation of types of mergers and acquisitions] 2. Write a note on the five-stage model of mergers and acquisitions. [Explanation on vive stage model of mergers and acquisitions] 3. What do you understand by creating synergy? Give the prerequisites for the creation of synergy. Describe the important forces contributing to mergers and acquisitions. [Introduction of creating synergy Pre requisites for the creation of synergy Important forces contributing to mergers and acquisitions] 4. Demurrer results in the transfer by a company of one or more of its undertakings to another company. Give the meaning of demurrer. What are the characteristics of demurrer? Explain the structure of demurrer with an example. [Introduction of demurrer Characteristics of demurrer Structure of demurrer with example] 5. Explain Employee Stock Ownership Plans (SOP). Write down the rules of SOP and types of SOP. [Introduction of SOP Rules of SOP Types of SOP] 6. Explain the factors in Post-merger Integration. Write down the five rules of Integration Process. [Factors in Post-merger Integration Five rules of Integration Process] MUMMIFY – TAXATION MANAGEMENT 1 . Explain the concept of tax planning and the factors to be considered in tax planning. Give the difference between tax planning and tax evasion. [Concept of tax planning Factors in tax planning Differences between tax planning and tax evasion] 2. Explain the process of tax payment. [Explanation of whole process of tax payment through: Individuals Partnerships Companies] 3. Write short notes on: Capital gain Cost of acquisition Cost of improvement Expenditure on transfer Transfer [Each short note carries 2 marks each-(5*2= 10 marks)] 4. Explain the computations of Tax in two aspects given below: Tax provision for Computation of Total income of firms Computation of partnership firms’ book profit. [Steps to be explained for the computation of total income of firms Steps for amputation of partnership firms] 5. How to cite Total Poor Middle Rich, Papers

Total Poor Middle Rich Free Essays

Discuss with the help of examples the four key levels of measurement. What mathematical operations/statistical techniques are and are not permissible on data from each type of scale? [Meaning of Measurement scales Types of Measurement scales with examples Mathematical operations/statistical techniques] 4. Processing of data involves editing, coding, classifying and tabulating. We will write a custom essay sample on Total Poor Middle Rich or any similar topic only for you Order Now Explain each of these steps by taking an appropriate example. [Explanation 5. Distinguish between the following: a. Null hypothesis and Alternative hypothesis b. One tailed and two tailed tests . Type I and Type II error d. One way and two way analysis of variance e. Descriptive and inferential analysis of data [Differences] 6. A. What is Chi-square test of goodness of fit? What precautions are necessary while applying this test? Point out its role in business decision making. B. Two research workers classified some people in income groups on the basis of sampling studies. Their results are as follow: Investigators Income groups Total Poor Middle Rich 160 10 200 140 120 300 150 50 Show that the sampling technique of tallest one research worker is defective. [Meaning Precautions Role Formula/Solution/Interpretation to the problem] MEMBER-Legal Aspects of Business 1 . Explain the performance of contracts [Definition Offer of performance Onus of performance] 2. Elaborate the rights of surety. [Rights against the creditor Rights against the principal debtor Rights against co-sureties] 3. Discuss the termination of bailsmen. [Explanation] 4. Explain the performance of a contract of sale of goods. Explanation] 5. Discuss the law related to the prohibition of anti-competitive agreements. 6. Explain the need and types of meetings. [Need for meeting Statutory meetings Annual General Meetings Extraordinary meetings Class meetings] INFORM – SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT 1. Financial markets bring the providers and users in direct contact without any intermediary. Financial markets permits the businesses and governments to raise the funds needed by sale of securities. Describe the money market/capital market – features and its composition. [Money market- features and composition Capital market-features and composition] 2. Risk is the likelihood that your investment will either earn money or lose money. Explain the factors that affect risk. Mr.. Rural invests in equity shares of Wiper. Its anticipated returns and associated probabilities are given below: Return -10 5 15 20 probability 0. 05 0. 10 0. 15 0. 25 0. 30 0. 10 0. 05 You are required to calculate the expected ROR and risk in terms of standard deviation. [Explanation of all the 4 factors that affect risk Calculation of expected ROR and risk in terms of standard deviation] 3. Explain the business cycle and leading coincidental lagging indicators. Analyses the issues in fundamental analysis. [Explanation of business cycle-leading coincidental and lagging indicators Analysis ND explanation of the issues in fundamental analysis all the four points] 4. Discuss the implications of MME for security analysis and portfolio management. [Implications for active and passive investment Implications for investors and companies] 5. Explain about the interest rate risk and the two components in it. An investor is considering the purchase of a share of EX. Ltd. If his required rate of return is 10%, the year-end expected dividend is RSI. 5 and year-end price is expected to be RSI. 24, Compute the value of the share. [Introduction of interest rate risk Explanation of two components of interest rate risk Calculation of value of the share] 6. Elucidate the risk and returns of foreign investing. Analyses international listing. [Explanation of all the points in risks and returns from foreign investing Introduction of international listing] MAFIOSI – MERGERS ACQUISITIONS 1 . Give the meaning of advantages and disadvantages of mergers and acquisitions. Explain the types of Mergers and Acquisitions. [Advantages and disadvantages of mergers and acquisitions Explanation of types of mergers and acquisitions] 2. Write a note on the five-stage model of mergers and acquisitions. [Explanation on vive stage model of mergers and acquisitions] 3. What do you understand by creating synergy? Give the prerequisites for the creation of synergy. Describe the important forces contributing to mergers and acquisitions. [Introduction of creating synergy Pre requisites for the creation of synergy Important forces contributing to mergers and acquisitions] 4. Demurrer results in the transfer by a company of one or more of its undertakings to another company. Give the meaning of demurrer. What are the characteristics of demurrer? Explain the structure of demurrer with an example. [Introduction of demurrer Characteristics of demurrer Structure of demurrer with example] 5. Explain Employee Stock Ownership Plans (SOP). Write down the rules of SOP and types of SOP. [Introduction of SOP Rules of SOP Types of SOP] 6. Explain the factors in Post-merger Integration. Write down the five rules of Integration Process. [Factors in Post-merger Integration Five rules of Integration Process] MUMMIFY – TAXATION MANAGEMENT 1 . Explain the concept of tax planning and the factors to be considered in tax planning. Give the difference between tax planning and tax evasion. [Concept of tax planning Factors in tax planning Differences between tax planning and tax evasion] 2. Explain the process of tax payment. [Explanation of whole process of tax payment through: Individuals Partnerships Companies] 3. Write short notes on: Capital gain Cost of acquisition Cost of improvement Expenditure on transfer Transfer [Each short note carries 2 marks each-(5*2= 10 marks)] 4. Explain the computations of Tax in two aspects given below: Tax provision for Computation of Total income of firms Computation of partnership firms’ book profit. [Steps to be explained for the computation of total income of firms Steps for amputation of partnership firms] 5. How to cite Total Poor Middle Rich, Papers