Seamus Heaney Poetry Essay Example

Seamus Heaney Poetry Essay Seamus Heaney was born April 1939, the eldest member of a family containing nine children. His father lived and worked on a farm of fifty acres in Northern Ireland which was economically less prosperous than Britain, and his fathers real commitment was to cattle dealing. Seamus grew up as a country boy; his poems first came to public attention in the mid-1960s when he was active as one of a group of poets who were subsequently recognized as constituting something of a Northern School within Irish writing and at the time having to deal with the war and troubles of Northern Ireland. His first collection of poems Death of a naturalist was published in 1966 and deals with childhood and experience of life on his fathers farm, in particular Digging and Follower; which focus on his relationship with his father and how he feels as he matures. By the time he reaches maturity his view and attitude towards his father has been changed. He started off admiring his father and liking farming whereas now he realises as a poet, he cannot follow in his fathers footsteps. Primarily Digging and Follower are both concerned with Heaneys relationship with his father and both conclude with the idea that this has changed yet both however express Seamuss admiration for the skill of his father. Other poems involved into this collection consist of Blackberry picking which describes also some of his childhood memories, particularly about discovering disappointment and that things dont always last therefore developing an awareness of mortality, this poem celebrates on of the rituals of country life. We will write a custom essay sample on Seamus Heaney Poetry specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Seamus Heaney Poetry specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Seamus Heaney Poetry specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Another poem in this collection is called the Early Purges which is describing a change of life and death and concerned with Heaney overcoming his childish fear and fascination with death. All his poems are about his childhood, however they all deal with different aspects, and all the poems are put together and conditioned by the sense of time. The technical term that Heaney is using is Vernacular this means him using every day-to-day speech. Digging and Follower are both, deep, thoughtful poems describing his father and his view on himself and the hard graph of farm work his father can clearly achieve. Both poems indicate Heaneys admiration for his father and his grandfather. In Follower the majestic phrase His shoulders globed suggests not only the shape of the physique Seamus admired, but also the metaphorical notion that his father meant the world to him. A nautical theme also seemed to develop through the poem, which continues the concept of respect he has for his father. To Heaney his father is symbolised as a ship with his globed shoulders like a full sail strung. As the sailing ship represents a sanctuary over the ocean, in the poem its symbolising how Seamuss father is a sanctuary to him. Follower clearly shows us Heaney imitates his father but in Digging isnt quite the case. The Follower shows his admiration to plough and grow up like his father but feels guilty not being able to do so like, I was a nuisance, tripping and falling. The title Follower is literal and metaphorical, since it is about the son following the father. It is a poem as a memory of his father as a child; all verses save the last are in the past, before the final verse which brings the reader forward where Heaney is now a man. Seamus Heaney does not use a lot of onomatopoeic words, only clicking and yapping. Heaney might have used the word clicking because in the whole sentence the word clicking can be translated that the horses are actually listening to him as if they know Seamus father. He might use the word yapping because he describes himself to when he was younger, almost as if describing himself to an annoying puppy. When reading Follower you can notice he uses several mathematical and geographical images this can be shown in verse three Narrowed and angled at the ground, mapping the furrow exactly. The word angled suggests mathematical and focus on his work and the word geographical shows geography, and close plans to detail. It draws attention to the precision with which Patric ploughs. He loved to watch his father ploughing but suggests his father is now old and instead of him being explained as the clumsy one he now turns it on his father being the nuisance he shows this It is my father who keeps stumbling behind me, I will not go away. This says now because he is a nuisance he wont go away and leave him alone. The poetry deals with a transformation in Heaney as he decides against farming. Perhaps Heaney, now an established poet having broken away from his family and their traditional employment is now uncomfortable with the decision. In Digging, Heaney clearly expresses he can remember his own role in the digging. It is set when Heaney is an adult about to become a poet; the middle section looks back 20 years before returning to the present. It was with this involvement in which enabled him to watch his father and grandfather at work and able to describe their movements with such precision. And example from the text to express this was The coarse boot nestled on the lug, the shaft against the inside knew was levered firmly. Also the words nestled and levered firmly can give us the indication of the professionalism of Heaneys father. There are also a few colloquial phrases like, By god, the old man can handle a spade in metaphor of digging and roots, showing how the poet in writing is getting back to his own roots. The speaker suggests that his father has great skill when it comes to digging; it indicates to the reader that the country life is strenuous and much effort is required to dig properly. They also give us the image not only is the man digging but also with immense skill; working on the land is a difficult job, which requires a lot of power to stay at. The image of orderly potato plants suggests that working on land is very systematic and this goes perfectly with the ploughed soil image in Follower because of the technical terms used to emphasise that working on land as a difficult and skilled profession. In Digging Heaney does feel a bit guilty as he knows digging isnt for him as shown Ive no spade to follow men like them / between my finger and thumb the squat pen rests. Squat suggesting, shortness, thick and dumpy therefore maybe difficult to use, therefore suggesting the pen may be improper and not meant to be there, either ungainly or uncomfortable. Whereas the word rests gives a sense of inertia, a comfort, still in the moment. There is a contradiction between the two words, therefore using ambivalence meaning being in two minds, a co-existence or opposite feelings. Heaney does not use this term only once he also approaches ambivalence in the forth verse quote The coarse boot nestled on the lug, the shaft. Course represents a rough and rigid texture whereas nestled gives the sense of lightness and delicacy, showing affection through the coarseness. Maybe suggesting hes uncertain or indecisive. Also shows that the time is present and the reader is as if they were reading his thoughts. In digging you can notice the tension, and that he may feel uneasy about some decisions in life. Yet he still boasts about and has a sense of pride about his grandfather. This has been shown My grandfather cut more turf in a day, than any other man in Toners bog. The language is simple and direct. Heaney is constantly finding ways to compare himself to his forefathers. Corked sloppily with paper. This reference back to his childhood is one of the most powerful in the poem. The use of the word sloppily illustrates his inability to work on the farm. In verse two Heaney expresses the notion of him being above his father, and looking down onto him digging, My father, digging. I look down. this therefore becomes symbolic that they are apart as if they dont think the same. Heaney may feel superior to his father and not in the same world. To him his father could be symbolised as nature in the outdoors and natural on the land whereas he may see himself as indoors and surrounded by a man made world, this shows maybe a wall of independence divides them. Heaney refers to poetry as when human experiences come to life. In Blackberry Picking it comes to life in the poem because he describes with enthusiasm his childhood experiences. It is an analysis of how he came to be aware of disappointment. His poetry is used to describe these experiences, almost a way of expressing how his life was then in his eyes and in this case facing the notion of decay and his sense of innocence to awareness and his awareness of developing sexuality. The poetry is brought to life by his multiple emotions he experienced and the blackberries developing as so does he. Some of these emotions he seems disgusted Rat grey fungus and they smelt of rot. These sentences create a vivid and hysterical time warp bringing the reader back into his childhood. He takes us by using his own thoughts, how the landscape was aggressive the briars scratched when he went out. In this poem a childs perspective is shown, he uses strong emotions bringing us into his thoughts of when he was a child. The reader has to look at what hes describing and through his words emotionally expresses a nai ve view on blackberry picking and this then evolves into new thoughts on death and sexuality. Heaney comes across immature when saying I felt like crying. It wasnt fair showing typical of a childs behaviour and no restraint. The poet comes across excited and in a phase of enjoyment to the extravagance of blackberry picking, he comes across almost desperate to tell the audience of his happiness of blackberry picking as if like a young child forever nagging for pointless attention. Sent us out with milk cans, pea tins, jam pots In this phrase he is suggesting he found the desire of his hobby feeling ecstatic and he would go to any lengths to get them you achieve a sense of childish excitement. But thought the poem he develops a multiple of emotions quickly changing to his vast hatred to the rot and stench theyd end up letting off. Expresses new emotions to his discovery that nothing can last forever, he expresses this in the last line Each year Id hope theyd keep, I knew they would not. In Blackberry Picking Heaney uses similes, metaphors and onomatopoeic words creating a picture. In the first line of the poem Heaney uses a metaphor Like a plate of eyes this brings the reader deeper into the poem making them feel slightly awkward, expanding their imaginations to believe almost an illusion, a fantasy picture compared to what was actually going on. It expresses the grossness he was experiencing at the time of the awful sight of the rotting blackberries which as a child would haunt him and would create an image to himself as a young boy to how he would describe this sight. Later in the poem he uses our palms as sticky as bluebeards which is a simile comparing his palms covered in the thorns and juices of the blackberries to Bluebeards erotic lifestyle, both dirty and disgusting, once again involving the evolution of his sexuality. To create vivid touchable images he uses onomatopoeic words which involves the reader within the poem, almost trying to create not only a visual image but a physical and auditory one as well, this has been shown in several places Picking this is onomatopoeic because, it makes an image of sharp pricks getting picked up slowly and painfully one at a time. Potato-drills is also a suggestion to onomatopoeia because the word sounds just like the job it was created to do, creating a whirling image of a potato drill, digging viciously into the ground. In the Early Purges once again Heaney suggests the idea of change and continues with the idea of decay but more over to the sense of life and death and to his present day learning that acceptance. He seems at first to realize that nothing can last forever, almost continuing from after Blackberry picking, picking up from his view that realising nothing will last forever. He clearly expresses heart wrenching feelings of coming to terms with death, from when the kittens drown. He continues to use vernacular language, the use of day to day speech. This helps to bring the audience into a relax environment into his eyes as a six year old. He tells us how he was scared of the animals and had a tremendous fear for big rats, snared rabbits and shot crows he uses this poem to tell his feelings at the time of his emotions towards death and the petrified emotion towards the actions towards the animals. An example of vernacular, every day to day speech Heaney has used is in the third stanza sure isnt it better for them now? Dan said. This uses vernacular in the sense the language used is simple and informal, this sort of language is usually used of a country or a district, instead of official and quite formal language which tended to be used in more upmarket environments. Heaneys use of language is always effective and three examples of this are as follows. Heaney seems very controversial in the way he describes things around him and uses these differences to explain his opinions, a good example of this is in the third stanza when he is describing the kittens drowning Like wet gloves they bobbed and shone till he sluiced. He is controversial within this by using the words wet and shone. Wet emphasizes darkness, dreary and damp mainly associated with the winter season and rain, whereas shone emphasizes happy, bright and the sun, mainly associated with summer and sunshine. These two words suggest his immaturity in never being able to make up his mind. Another thing of Seamuss use of language was expressing his sadness and disappointment to the sad news, he uses words which make the reader feel small and trapped into his mind making you feel sorry for him this is shown in stanza four Suddenly frightened, for days I sadly hung. This makes the reader quiet and almost intimidated by his emotions, feeling sorry for him but also embarrassed because maybe it would have been seen as rather over the top. Another example of a use of his language in stanza five is when he expresses anger and distigtive fears of objects in his life, he uses words to make you feel involved and unstoppable to listen on, because the audience know if they werent to carry on all would be left on a cliff hanger. From this extract Until I forgot them. But the fear came back when Dan trapped the big rats. It is building up suspension slowly and takes you into a mind of his childhood and erupts you with self fear and cold blood rushes around the body. His language is emotional, intriguing the audience with his imagination.

Definition and Examples of Elenchus in Rhetoric

Definition and Examples of Elenchus in Rhetoric In a dialogue,  elenchus is  the Socratic method of questioning someone to test the cogency, consistency, and credibility of what he or she has said. Plural: elenchi. Adjective: elentic. Also known as the Socratic elenchus, Socratic method,  or elenctic method. The aim of the elenchus, says Richard Robinson, is to wake men out of their dogmatic slumbers into genuine intellectual curiosity (Platos Earlier Dialectic, 1966).For an example of  Socrates use of elenchus, see the excerpt from Gorgias (a  dialogue  written by  Plato  around 380 BC) at the entry for Socratic Dialogue. See Examples and Observations below. Also, see: DialecticSocratic DialogueAporiaArgument  and ArgumentationDiaphoresisDissoi LogoiProofRefutation EtymologyFrom the Greek, to refute, examine critically Examples and Observations Socrates famous method of refutationthe elenchustended to induce the experience of emptiness in others: an interlocutor would begin thinking he knew what justice or courage or piety is, and in the course of the conversation would be reduced to confusion and self-contradiction. For his own part, Socrates was the ancient Hellenic version of the Cheshire cat, fading away into his own smile. . . . In short, Socrates had an uncanny gift for bringing others to the brink of anxiety.(Jonathan Lear, The Examined Life. The New York Times, October 25, 1998)A Model of the ElenchusThe elenchus is often used in describing the Socratic dialectical method. This model in its simplest form can be sketched as follows: Socrates lets one of his interlocutors pose a definition of x, after which Socrates will interrogate the interlocutor up to the point where the latter has to admit this definition was, indeed, wrong and that he does not know what x is. This model of the elenchus can indeed be found in som e dialoguesI think especially in the early dialogues.(Gerard Kuperus, Traveling With Socrates: Dialectic in the Phaedo and Protagoras. Philosophy in Dialogue: Platos Many Devices, ed. by Gary Alan Scott. Northwestern University Press, 2007) Multiple MeaningsVarious terms are used in [Platos] dialogues in connection with Socrates manner of inquiring and interrogating, but none of them is used consistently by Plato in any precise or technical way that would legitimize it as Platos label for the philosophers approach. . . .Still, in the last 30 or 40 years, it has become rather standard for commentators to use the term Socratic elenchus as a label for Socrates way of philosophizing in the dialogues. . . .It is fundamentally unclear whether the elenchus is supposed to refer to a process (in which case it could mean to cross-examine, to put to the test, to put to the proof, or to indicate) or a result (in which case it could mean to shame, to refute, or to prove). In short, there is no general agreement about the elenchus, and therefore no consensus either about its employment in the dialogues.(Gary Alan Scott, Introduction to Does Socrates Have a Method?: Rethinking the Elenchus in Platos Dialogues. Penn State, 2004) A Negative MethodSocrates is considered one of the founding fathers of Western philosophy but, problematically for scholars, his thought is preserved only through the accounts of his students, most notably in Platos dialogues.His most significant contribution to Western thought is the Socratic method of debate or Method of Elenchus, a dialectical method of questioning, testing and ultimately improving a hypothesis. Through asking a series of questions, the method sought to show contradictions in the beliefs of those who posed them ​and systematically move towards a hypothesis-free from contradiction. As such, it is a negative method, in that it seeks to identify and demarcate that which a person does not know, rather than which he does. Socrates applied this to the testing of moral concepts, such as justice. Plato produced 13 volumes of Socratic Dialogues, in which Socrates would question a prominent Athenian on moral and philosophical issues. So often cast as the questioner, it is hard to establish any of Socrates own philosophical beliefs. He said his wisdom was an awareness of his own ignorance, and his statement, I know that I know nothing is often quoted.(Arifa Akbar, Arrogance of Socrates Made a Compelling Case for His Death. The Independent [UK], June 8, 2009) Alternate Spellings: elenchos

Research Methodology and methods Essay Example | Topics and Well Written Essays - 3000 words

Research Methodology and methods - Essay Example Since this disorder has no scientifically proven single kind of a treatment for cure, the treatment for this disorder must specially aim towards being especially adaptable for meeting the needs of each individual child with disorder (Myers, Johnson, and Council on Children with Disabilities, 2007). In the past few decades, the UK government has largely focused on the inclusive mode of education to facilitate the process of social adjustment for children with any form of disorder including autism (Broach, Chalmers, Laurance, McKay, McKenzie, and Mustapha, 2004). This has been acheived chiefly through an emphasis on creating more mainstream schools that are inclusive in nature, where students of all kind (with special needs or otherwise) are made apart of the general stream and studies and provided for accordingly (Wilkinson and Twist, 2010). This paper will deal with this topic of educational system for boys with autism in Saudi Arabia, based on guidelines framed by the UK government for the British system of education. Methodology Any research work is actually a procedure of various systemic enquiries on a certain chosen problem that ultimately leads to the conception of new knowledge on that particular subject (Graziano & Raulin, 2009, 26). Since my topic is chiefly based on the autism and relevant suitable modes of education for autistic children, it deals with the problem seen in the modern mode of education that tends to differentiate between general students and special needs children. It will thus be a ‘systematic inquiry whose objective is to provide the information that will allow†¦problems to be solved’ (Blumberg, Cooper, and Schindler, 2005, 20). Here the problem is related to the education processes used for imparting education to the children with disorders (autism), where we find that under the traditional mode of education special needs children are provided with a different form of education thus segregating them form the genera l students. This leads to later maladjustment by the children with disorders, to the normal social and workplace environment. While some countries have recently started focusing on the inclusive mode of education, there are problems arising in this new mode of education too, where the general educators cannot meet the demands of teaching general students and special needs children, under one classroom setting. In order to arrive at a workable solution for the above stated problem issues, my paper will follow the research process methodology as outlined by Graziano & Raulin, which is represented in the flow chart given below in Fig 1. Their procedure is bases on observation and rationalism, or reasoning through analysis. Here the whole systemic enquiry starts with the generation of idea (the management question), which is often initiated through personal experiences (me being an avid internet user) or other’s research work (studying books, magazines or articles on the subject of web marketing and the social media platform). Once the problem has been defined and the research questions framed, the procedure design starts. Under this section many journals, books, articles, and governmental publications, will be studied to comprehend the meaning of autism, and the types of educational modes that are suitable for imparting effective education to the special needs children. Various data will be collected and analyzed from the different governmental (UK) websites to understand the scope and nature of inclusive mode of education, and also the nature of the various problems faced by the general educa

Marketing Essay Example | Topics and Well Written Essays - 2500 words - 6

Marketing - Essay Example The various techniques used for the Nike shoe are then able to strategically position the shoes ahead of other competitors that are in the market to sell shoes. Background of Organization Nike was established in 1972 by business owner, Bill Bowerman. The idea began in 1964 with the desire to create an athletic shoe that could be used effectively for competitive sports. By 1971, Bowerman had established a shoe that would work and then created the Nike brand to develop the new mechanics and techniques for the shoe. Bowerman began by making a contract with the University of Oregon runner Phil Knight. The approach was to give running shoes that would help Knight to have ease o use while running without having some of the malfunctions that come with basic shoes that are used. The business quickly gained a strong reputation in footwear with a current stance of 160 countries which sell the footwear and the employment of over 1 million people. The approach is to use a set of diversity inclus ion within the organization while creating a strong reputation among those interested in the footwear (Nike, 2011). The success of Nike, with a revenue of $91.2 billion in 2010, is one which is based on a portfolio of products. There are now several affiliate businesses that work with Nike for the brand reputation. These include Cole Haan, Converse, Hurley International, Nike Golf and Umbro. The brand identity that is established all carries the overall features of the Nike logo. This is then divided into specific shoes used for sports, such as running shoes, basketball shoes and other specialized makes and models. There are also divisions for women, men and children to further the brand identity. Nike has incorporated sportswear as well as personal trainers with electronics to assist those that are looking for a different approach to their athletic regimen, creating a different set of brands within the Nike organization (Nike, 2011). Marketing Techniques and Strategies The marketin g techniques that are used by Nike involve several dimensions of finding what the best methods are to reach consumers. The first way in which this is done is by segmentation. The theory of segmentation is defined as creating a presence by noting different target markets which would be interested in a product. Meeting this need by establishing demographic relationships can then provide a stronger movement toward sales among those that are interested in the products (Alderson, Cox, 2006 pg. 137). The segmentation of the products isn’t done by developing the product first, then creating a market that will need the item. Instead, there is an established presence created by need first. Each of the shoes that are presented by Nike is segmented first, than established with the mechanics of the shoe to create a need within the segment. Basketball, soccer, football, running shoes and segments among women and men are some of the several ways that Nike has approached building its brand. This is done within the internal environment first, than leads to establishing a presence among those in need with the item. The concept of segmentation becomes essential by noting that there is a need among different groups of individuals, which Nike can then meet by building a reputation from the science used behind the makes and models of each of the shoes. The target

Individual and Collective Responsibility in the Society Assignment

Individual and Collective Responsibility in the Society - Assignment Example In developing his society, Alexie uses the ordinary people in any other society such as fathers, sons, husbands, laborers, and artists among many others. He develops a perilous poise between external responsibility and self-preservation through family, art and the entire world through by extrapolation. â€Å"Yes the kid was a decent athlete, yet the kid was a descent yes the kid was a decent person. But he had broken into my house† Alexie 14. The adults interact with the children effectively and in a bid to create a peaceful and cohesive society, they must maintain a sense of order by addressing such social vices and deterrence to peace as theft, which the author portrays here. He develops a good child who epitomizes the desirable qualities, but due to lack in the society and poor upbringing, the child breaks into other people’s houses and steal. The society must develop ways of punishing and rectifying such. Relations and interactions exist at different levels in society. In their relations, the characters maintain the decorum that is mandatory in the development of a cohesive society. In portraying the relationship among the character, Alexie develops the balance between self-portrayal and external responsibility by defining the specific individual and communal role. At family levels, the characters maintain a level of intimacy required of couples by sharing fundamental information that sustains such relationships, â€Å"My wife paused before answering, and in the pause, I heard all the doubt and fear. So I got out of bed, dressed and left the house† (Alexie 15). Alexis develops communal responsibility as that which everyone must maintain in order to achieve a desirable and society in which people observed laws and maintained the social order â€Å"But this time when those black people walked in slow motion in front of mei did not smile or laugh.  

Principles and Practices of Management Behaviour

Principles and Practices of Management Behaviour An autocratic manager makes decisions without the consultation of others workers, rather serving as a dictator type in communicating orders because they like to be in control of situations. This style of management guides to work getting done on time because there are less people implicate in the decision making process. The problem with this style is that the staffs are going to eventually lost motivation to work. Paternalistic is a leadership style which is quite dictatorial, decisions are taken in the best interests of the workers. This style is known as consultative management. This process can take a bit longer as there are more voices to be heard. The other side of this style of management and leadership is that workers may feel that you do not value their opinion or are too rigid if after all of the feedback is received you go off and make the decision in your own without incorporating of their feedback. Democratic leadership implicates running a business on the basis on the majority of decisions. A democratic manager is willing to share work with the staff by relegate it to get the job done. Staffs love this type of management style in business because they feel involved and part of the process. In democratic style the job performance is probably to be better than in an autocratic setting. This style has close links with McGregors theory X and Y. All this styles have advantages and disadvantages such as: Autocratic styles advantages: quick decision making, effective when employing many low skilled workers; disadvantages: no two-way communication Paternalistic styles advantages: more two-way communication so motivating, workers feel their social needs are being met; disadvantages: slow down decision making, still quite a dictatorial style. Democratic style advantages: useful when complex decisions are required that needs specialist skills; disadvantages: mistakes or errors can be made if workers are not skilled enough. According to Chemers M.(1997) in his book An integrative theory of leadership, Leadership has been described as a process of social influence in which one person can enlist the aid and support of others in the accomplishment of a common emerged. Leadership is composing a group of people to achieve common goals. Leadership is important because help to maximise efficiently an organisation and also help the organisation to achieve the goals. Leadership characteristics are: Proactive vs. reactive (a leader is always thinking three steps ahead). Flexible/Adaptable (a good leader will adapt to new surrounding and situations, doing his/her best to adjust). A good communicator Respectful (treating others with respect will ultimately earn respect). Quiet confidence Enthusiastic (when a leader is motivated and excited about the cause people will be more inclined to follow). Open-minded (a leader work to consider all options when making decisions). Resourceful (a leader must to create access to information). Rewarding (an exceptional leader will recognize the efforts of others and reinforce those actions). Well educated (knowledge is power). Open to change (a leader will take into account all points of view and will be willing to change a policy, program, cultural tradition). Interested in feedback (view feedback as a gift to improve) Evaluative (evaluation of events and programs is essential for n organisations to improve or progress). A strong team Theory X and Y was write by Douglas McGregors Theory X leaders believe that: People should be controlled and directed and punished, if necessary, to put them in a real effort at work the workers want to avoid responsibility and has little ambition most of the workers dislike work Theory Y leaders believe that: working is as natural as play or rest for the average workers workers seek responsibility most of employees have creativity and imagination which may be helpful for organisations to achieve their goals The Hertzberg hygiene factors are: supervision, company policy, relationship with supervisor, relationship with peers, and relationship with subordinates, personal life working conditions, status, and security. Evaluate communication processes in selected businesses Communication is the activity of transfer information through the exchange of thoughts, messages, or information, as by speech, visuals, signals, writing, or behaviour. Communication is transmitting of information from one person to another. The importance of effective communication is immense in the world of business and in personal life. The communication process begins with the sender and ends with the receiver. The perfect guide toward achieving effective communication is the process of communication Most of us spend about 75 per cent of our hours awake communicating our knowledge, thoughts, and ideas to others people. Verbal communication refers to the use of sounds and language to relay a message. Effective verbal communication is dependent on number of factors and cannot be fully isolated from other important interpersonal skills such as non-verbal communication, listening skills and clarification. Non-verbal communication includes facial expression, eye contact, tone of voice, body posture and motions, positioning within groups. It may also include the way we wear our clothes or the silence we keep. Porters division of non-verbal communication: Physical (this is the personal type of communication); Aesthetic (this is the type of communication that takes place through creative expressions); Signs (this is the mechanical type of communication); Symbolic (type of communication that makes use of religious, status); Static features of non-verbal communication Distance Orientation (side to side, face to face) Posture (standing, seating, legs crossed) Physical contact (touching, holding and shaking hands) Dynamic features of non-verbal communication: Facial expressions (smile, raised eyebrow) Gestures (hand movement) Looking (eye contact) Communication styles: rational, emotive and intuitive Rational communication focuses on objective information data, encourages listening carefully to the ideas and focuses on facts and information, this communication is less comfortable with feeling discussions, in this types of communication prefers to take turns when talking, and there is less variation in tone or gestures. Emotive communication focuses on feelings and tends to be more people oriented and passionate, wide variation in tone and gesture, this type of communication can be interrupt while others are speaking, the same there are feelings in voice and regardless of volume, the decisions are announced in terms of how they will affect people. Intuitive communication is focuses on knowing that comes from experience, decisions are announced without justification, increased experience can lead to more rapid decision making. Communication styles change, depending on the situation and our goals and each of the communication style is used at some point in our lives. We can define top-down communication such as a method of issuing commands or orders within a business using a hierarchical structure. Top-down communication affords a companys managerial structure to control the information and protect that each employment level has necessary information to get done the tasks. The disadvantage of this communication is the risk of orders getting lost in translation; this can cause trouble in a companys project development. We can define bottom up communication such as trebuie sa caut informatie Formal communication is used in professional setting, in this types of communication slang is not use, pronounce of words is correctly. In informal communication we can use slang, can be used short version of words, this type of communication is used with friends and family. Analyse organisational culture and change in selected businesses Organisational culture mains the personality of the organisation, the way the things are done .Organisational culture refers to the fundamental values, beliefs and codes of practice that make a business. Culture according to Schein is A pattern of shared basic assumptions that a group learns as it solves problems. Culture organisation have an important role, the organisation that have strong cultures are capable of increasing revenue, profitability and shareholder value. The same organisation with strong culture finds it easy to change and adapt to market demands. Organisational culture is a focus on culture and process with specific encouragement of collaboration between leaders and members. It is a focus on the human and social side of the origination. Culture has three levels: The artefacts (behaviour of group members) Espoused values (how deal with issues and problems) Basic underlying assumptions Types of organisational culture are: power culture, role culture, task culture and person culture. Power culture depends on central force and a beam of influence from the central figure throughout the organisation, small entrepreneurial organisations. Role culture bureaucracy and works by logic and rationality, role is more important than individual, position is the main source of power. exemple tb sa caut Task culture job and project oriented organisation Personal culture, the individual is in the central focus, when a group of people decide that it is in their own interests to band together. For organisations that manage change effectively, change itself becomes the driving force that leads to future success and growth (Hamlin, Keep and Mullins and Christy,2011). Change is an inevitable and constant feature, an organisation can perform effectively only through interactions with the broader external environmental of which it is part. Factors that influence change in culture are such as: Economic conditions Government interventions Political interests Development in technology Globalisation Other forces of change could be: Demand for high quality goods Customer service Workforce changing nature The main pressure of change is from external forces. Planned change represents an international attempt to improve of the organisation. The objectives of change are: Improving the ability of the organisation Modifying the behavioural patterns of members of the organisationsa mai caut informative sau sa ma uit la handouts Organisational structure is a framework of order and command through which the activities of the organisation can be planned, directed and controlled. The structure defines tasks and responsibilities. Structure is important to any kind of organisation. The objectives of structure are: the economic and efficient performance, monitoring the activities, flexibility in order to respond to future demands. There are three types of organisational structure: Tall hierarchical( large organisation tend to have this type of structure, a tall structure have many different levels of employees all reporting at the top to team leaders and then up to operational management, also have a wide chain of command with narrow set of control. Disadvantage of this type of organisational structure can often lead to slower communication channels and decision-making. Flat hierarchical (is an organisational structure that has fewer layers of management and wider spans of control, this types of structure of organisation gives workers more responsibility for decision-making, and the also we have more motivated workforce. Advantage of this structure is that the business to change rapidly to respond to the market.) Matrix (is the combination of the flat structure with tall structure for the business in order to meet its goals. Matrix structure often is used for specific project). Change management is the set of tools, skills and the processes for managing the people leading to achieve the goals of organisation. LO2 Be able to review own potential as a prospective manager 2.1 Assess own management skills performance For managers to be effective, they must have good management skills. The management skills will ensure that he/she can effectively direct, guide, and delegate. The management skills pyramid: Level 1-this level is basic management skills and includes planning, organizing, directing and controlling. Level 2-build on training and couching, motivational, and employee involvement skills. Level 3-are more complex, developing management career and provides opportunities to advance. Most important management skills are: Project management skills (ability to plan, organize, budget and manage the resources); Time management skills (control of most valuable resource, delegate tasks in minimal time, creating schedules for day/week/month, allocating time according to the task at hand); Conflict management skills (skills to resolve the issue, negotiating and mediating); Self-management skills (ability to make decisions as needed, goals setting, prioritize, self-evaluation, self-motivation, positive attitude); Team management skills (delegate to your team, motivate your team, develop your team, communicate with team); Stress management skills (monitoring performance and behaviour, incorporating effective time management to prevent stress, motivation); People management skills (listening, be motivating and inspiring, handle conflict situations, ask questions that are insightful); Office management skills (storage data, monitor and evaluate the work process, accounting and marketing, budget development); Change management skills (talking to people, being real, be passionate, monitoring progress, critical thinking); The guide line for an effective CV is: Personal details: name, address, telephone number, email address, date of birth, nationality Personal statement, a two-three sentence overview with exceptional qualities and future plans Key skills and abilities Work experience with reverse chronological order(date, organisation name, responsibilities, achievements) Education with reverse chronological order( date, institution, achievements) Hobbies and interests

Russian Diplomacy Essay -- essays research papers

Diplomacy   Ã‚  Ã‚  Ã‚  Ã‚  There were many reasons for WW1. There was the assassination of a European archduke and many building rivalries between most of the european countries. Italy, Russia, France, Austria-Hungry, Germany and England all sought the goal of acquiring new market and establishing global empires. Russia had already had influence over Manchuria and hoped to take control of Dardanelles and Bosporus.   Ã‚  Ã‚  Ã‚  Ã‚  In the year of 1908, Russia had been called upon to bail out Serbia after Austria-Hungry had annexed Bosnia-Herzegovina. Russia just turned their back and denied the help to Serbia and there were two reasons for this. First, Russia had just ended the Russo-Japanese War and had no room in their budget to help out Serbia. Second, They had already secretly made a deal with Austria Hungry to take Bosnia-Herzegovina in a trade for the Dardanelles. When the Russians found out that Austria-Hungry had double crossed them and went ahead with their move before they could take part in the deal they became furious with Austria-Hungry. Because of this, Russia left the Three Emperor's League. This league consisted of Germany, Austria-Hungry, and Russia. After this occurred, Germany and Austria-Hungry formed a triple alliance with Italy. In 1890, Russia formed an alliance with France because they were afraid of being attacked by the triple alliance. A few years later Russia and France would allie with Great Britain to form the Triple Entente.   Ã‚  Ã‚  Ã‚  Ã‚  The big day for the Russians came on July 30, 1914 when Czar Nicholas II ordered Mobilization of his troops against Austria-Hungry and Germany. Russia decided to make their move when Austria-Hungry attacked Serbia. England and France decided to support Russia in their war with Austria-Hungry. In the first few weeks, The Russians took Germany and Austria-Hungry by surprise and invaded East Prussia from both the south and the east. Then the Russians were beaten senseless by the Germans at Tannenberg (Poland). In this battle alone, the Russian casualties reached 120,000. The assassination of Czar Nicholas II and his family cleared the way for Lenin to be in Control and take Russia out of the war.   Ã‚  Ã‚  Ã‚  Ã‚  In the Game Diplomacy, Russia had the strategy of the normal beginner. Don't Lose! For about the first few moves we remai... ...nd more of the south if the game had gone a little further. Our alliances helped along the way but they helped the most when we squashed our allies and enemies with betrayal.   Ã‚  Ã‚  Ã‚  Ã‚  In the real WWI, Russia did not have the same outcome as we did. They were caught up in the Russian revolution which pulled them from WWI. Russia Allied with France and England. This helped them attack on multiple sides of the Central Powers. By the end of WWI Russia was poor and weak.   Ã‚  Ã‚  Ã‚  Ã‚  In conclusion, the way that we played the game as Russia and the way that the real Russia fought in WWI may not have been the same. But we both fought Germany and we both maintained the west for at least a little while. It is probably a good thing that Russia lost WWI because with them winning the communist party would probably be much bigger today. Anyway, I enjoyed playing this game. At first I had no idea how to play which helped me play dumb with Kevin. After I learned a little bit i was able to stab him in the back and take most of his land. If we ever played this game again I would change a few things but my result would definitely be the same. We will Win!

America’s Commercial Airline Industry

1989 has been a year in which both aviation experts and spokesmen. For the flying public have expressed intensified concern over what they perceive to be a substantial deterioration in the safety of America†s passenger airline operations. In the first nine months of 1989 alone, there have been ten fatal air crashes involving large transport-category planes owned by U. S. based carriers (Ott p. 28). This compares disfavorably to the first nine of months of 1988, when but two such accidents took place, and in fact, it is the highest number of death-causing accidents for the American commercial aviation industry during the 1980s (Fotos p. ). This spate of airborne tragedies has prompted interested parties to ask a series of disturbing questions. Is it now safe to fly on American owned airlines, and, related to this, is it now riskier to board these planes than it was before industry deregulation took place in 1978? What, if any, specific factors have contributed to the perceived decline in the industry†s safety standards? Finally, what, if anything, can be done to enhance the airworthiness of U. S. passenger planes and to improve the safety performance of the crews who man them? In this paper, all three of these questions will be addressed, and, without advancing too far ahead, we discover that there simply are no definitive answers to any of them. As serious accidents among America†s air carriers have mounted in 1989, a â€Å"conventional wisdom† has supplied a plausible account of the historical roots of the present safety problem. In 1978, the Federal government de-regulated the U. S. airline industry. Faced with an increasingly competitive environment, individual carriers tried to hold down fares by making cost-related cuts in policies and procedures related to safety. Many have argued that, â€Å"increased competition may lead airlines to skimp on investments in safety,†(Bornstein and Zimmerman p. 913) by, for example, allowing aging planes to take to the skies following routine inspections rather than replacing them with new craft. But there is an overarching problem with this explanation: 1989†³s accidents apart, empirical data suggest that it is currently safer to fly on a plane operated by a major U. S. air carrier than it was ten years ago! In 1978, the odds of a large airliner†s becoming involved in fatal crash were one for every million aircraft departures; ten years later, that proportion has dropped to around one in every 2. 25 million departures (McConnel p. 207). On the whole, it is, in fact, comparatively safe to fly, and even with 1989 crash incidents added to the aggregated figures, flying is no more dangerous today than it was prior to deregulation. The Federal Aviation Administration, the National Transportation Safety Board and an array of independent air safety experts have all probed this year†s major airline accidents. Despite all of post hoc study, they have been unable to discern a common link among them, (Ott p. 28) with one major exception. The qualification at hand refers to dramatic increase in the volume of air traffic since de-regulation. According to NTSB member John Lauber, † ‘ if there is a trend in accidents, it is a trend set by the increasing volume of air transport operations rather than any fundamental deterioration in the margins of safety (Ott p. 28). At first glance, this argument is comforting: more flights in the air simply result in more accidents commensurate with higher traffic volumes, so that the impact of de-regulation has had only the broadest and most indirect influences upon the industry†s safety record. But to ascribe the recent rash of safety problems to the â€Å"neutral† effect of higher traffic volume in the wake of de-regulation and leave it at that overlooks several critical points. For example, to remain competitive, many airlines schedule flights in clusters for the convenience of their passengers. This, in turn, as Rudolf Kapustin (an independent industry- watcher) states, tends to increase risks among flight occurring at â€Å"peak times (Ott p. 28). † Far more worrisome, when accidents for smaller, commuter or regional airlines are factored in, we find that 16 percent of all airlines had safety records considerably worse than the norm, accounting for nearly 80 percent of all airborne accidents between 1977 and 1984 (Ott p. 30). These figures strongly indicate that policies and practices by the airlines themselves may have acted as variables that have had a role in recent accidents. There are two major factors that appear to have had a part in this year†s major carrier crashes, both of which can be related to cost cutting challenges upon the airlines unleashed by de-regulation. The first of these concerns the planes themselves. There is evidence to suggest that some U. S. airlines are operating a higher percentage of â€Å"high time† or â€Å"geriatric† aircraft than was previously the case. About 2,300 of the 8,000 odd commercial jets flown by major airline crews have passed twenty years of continuous service. Plainly, aging fleets have some immediate linkage to two recent air fatalities. In April, 1988 Aloha Airlines 737 experienced a structural collapse; a huge section of the upper fuselage peeled off; one flight attendant was killed and sixty-one passengers were injured. â€Å"The aircraft in question,† investigators found, had logged some 90,000 take-off/landing duty cycle, † the second highest number recorded by any jetliner operating in the free world. Eight months later, with the Aloha case still under study, a United Airlines 747 bound for Honolulu literally disintegrated in the air over the Pacific Ocean, resulting in nine deaths. This craft was another â€Å"veteran† plane, one that had a maintenance record suggesting increasing safety problems. Clearly, there is an economic motive behind airline operation of â€Å"geriatric† planes. A Boeing 737, for example, cost around $25 million at present, so that, † it is in the economic interest of an airline to prolong the life of its current fleet if it can do so at reasonable cost and without compromising safety. In the opinion of some critics, given the competitive pressures of a de-regulated market environment, some airlines are paying too much attention to this economic imperative, and, conversely, too little care to the maintenance of adequate safety standards. Most jet transport accidents are not the result of equipment failure; a full two-thirds can be attributed to human error. At present, all U. S. air carriers, major airlines and regionals alike, are facing a reduced pool of qualified pilots and flight personnel to staff their crews. De-regulation has meant a higher level of demand for a finite number of qualified crew members, and, at the same time, the number of potential crew members leaving the nation†s armed forces (the traditional mainstay of new hires for the airlines) has dropped sharply in recent years. As has been noted in a recent issue of Aviation Week & Space Technology: † the major airlines are reported to be drastically reducing the amount of flying time they require from applicants, â€Å"and while † there is no shortage of applicants (there is) a shortage of highly qualified ones (Pilot Turnover†¦ p. 91). Inexperienced pilots tend to make more mistakes than their veteran counterparts, so that the labor demand growth that has taken place with deregulation coupled with a reduced number of former armed forces pilots available may well be a factor undermining airline safety. Having stated that it is, in general, safe to board U. S. operated planes, yet another qualification must be made at this juncture. Smaller carriers, flying short routes and known as â€Å"commuter† airlines have much worse safety records than the major airlines. According to McConnell: In the past decade, commuter airlines have had 81 fatal accidents, Killing 384 people. In 1987 alone 35 accidents caused 58 deaths. And in the first two months of 1988, crashes killed 22. The Commuters† fatal accidents rate per 100,000 departures has averaged Seven times that of the major airlines (McConnel p. 206). These smaller carriers, like their major airlines counternumbers, are subject to FAA monitoring and regulation, and the results of FAA inquiries into the safety of the commuter lines has led the Agency to suspend or revoke commuter airline operating certificates on 58 occasions since 1981 for safety violations. The heart of the problem with the commuter airlines resides in the shrinking pool of qualified pilots available to them (Ott p. 28). Generally offering lower pay than the majors, the commuter lines have experienced a drain of talent as many of their most experienced pilots have left to take positions with the majors. In 1985, major U. S. carriers hired some 7,600n new pilots; the majority of them previously worked for commuter airlines (McConnel p. 209). At the same time, willingness of the majors to accept less qualified pilots from sources apart from the regionals has decreased the quality of regional hires yet another notch (Pilot Turnover†¦ p. 91). The trend toward less experienced crews in this segment of the industry is undeniable. † The pilots hired by U. S. regionals who had less than 2,000 hr. flight time rose 22. 3% of those hired in 1985 to 36. 2% in the first six months of 1989 (Ott p. 29). In addition to a declining level of experience in the cockpits of commuter aircraft, these pilots face demands that often exceed those placed upon pilots working for the majors. On some small carriers, pilots face several trips a day between under-equipped airfields, and in addition must plan routes, study weather, handle baggage and even fuel the plane. Fatigue can become a factor (McConnel p. 207). To fill spots, regionals have tried to lure flight instructors from flying schools into their ranks (Pilots Turnover†¦ p. 91). Unfortunately, by engaging in this practice, the regionals reduce the capacity of the nation†s flight schools to enlarge the pool of personnel available to all carriers. If a shortage of qualified crew members is identified as a factor that has some causal relation to a perceived decline in American air carrier safety, this effect is most acute at the level of the commuter/regional firms. The evidence regarding the effect of de-regulation upon safety for American airlines is mixed, inconclusive, but nevertheless broad enough. Common sense tells us that older planes and less experienced crews will have a negative impact upon safety, and, in the case of commuter lines, the latter has probably contributed to a performance record significantly below that of the major carriers. Given that a case can be made that identifiable variables are now eroding flight safety, the question naturally becomes: What can be done to remedy or, at least, ameliorate this situation? The FAA formed an Airworthiness Assurance Task Force shortly after the Aloha incident, and, in February, 1989, this body issued its recommendations. These proposals generally dealt with the tandem problems of aging fleets and inexperienced crews. Regarding the former, The Task Force noted that in several recent accidents, parts that had either been inspected and passed review or parts that were thought to have an â€Å"infinite† working life, broke down. The Airworthiness Assurance Task Force recommended to the FAA an $800 million program to upgrade older aircraft. The key provision would mandate the replacement of various parts and assemblies at specified time intervals, even if inspection detected no flaws. In other words, the industry would move to a plan of preventive replacement, rather than preventive maintenance. The plan would require repairs in about one of every five jetliners currently in service (Hoffer p115). The FAA itself has followed up on this recommendation: this year the agency mandated replacement of rivets on older 727s, and in the near future, the order will be extended to veteran 737s and 747s as well. The cost of all this promises to be high, amounting to an average of around $600,000 per plane. Still, conducted on a phased basis, it does not spell financial ruin for the majors, and given FAA powers, they have no choice but to comply. The FAA has also made recommendations regarding improvement of crew performance. It has, for example, suggested that airlines should â€Å"avoid pairing two pilots who may be qualified but inexperienced, either as pilot or in the particular aircraft type they would be flying (Ott p. 29). † The Agency has also urged that only experienced pilots be given control over aircraft during times of severe weather conditions. Both of these proposals have been accepted by the industry. Far more controversial, the FAA has also endorsed the idea of setting autonomous safety departments within each airline that would have absolute power to ground flights or personnel on the basis of safety. These departments would actively monitor pilot performance through retrospective examination of data contained in tapes on flight recorders (Fotos p. 31). Although the airlines see such a move as having safety-enhancing outcomes, the notion that control over scheduled flights will be ceded by line management to a safety procedures, has met with some resistance. At bottom, implementing the FAA†s suggestions will carry a step price tag in both financial and management labor terms, and taken together, may contribute to a second round of shakeouts, as weaker carriers will not be able to bear these costs and continue to be competitive.

Bahan Kuliah Essay

1. The Rationale Literature and literary study is different. Literature is about a creative activity and an art. Literary study is not like a science. It is like a kind of knowledge and we need to learn it. Those are said by Austin Warren in Theory of Literature. The way to do a literary study is how we analyze the literary work. There are so many way to analyze a literary work, it depends on what we want to know about the literary work itself. There are many part of a literary work that we can choose to analyze it. We can analyze the inner part of a litarary work or want to know deeply a literary work by analyzing the outer side. It just depends on what we really want to know. A short story is one of literary works. It has the same elements like the others although the form is different. It has a theme that makes the story goes well as the writer wants to tell. A theme makes the story clearly to be read and the readers can get easily what the meaning of the story is. The theme helps us to interpret what the story means easily. Bidpai’s The Camel and His Friends has a clear theme. The theme is about a betrayal of a friendship. It is another kind of friendship theme in literary works. Friendship is usually told on the positive thing in a literary work but it tells the negative aspect of friendship. There will be a betrayal in a friendship when someone wants to get down his friend to win something and he betrays his friend to get what he wants. By knowing the theme, the moral of the story will be revealed. In the story, there is a camel that was left by his master in a jungle. Then he met the king of jungle, a lion, with his friends, a leopard, a fox, and a crow. Then they made friends in the jungle. Even though they already made friends,  they finally betrayed the camel and made him as a sacrifice for the hungry lion and his friends. It tells that someone must be careful in choosing his friends because sometimes they can be do well for us or the contrary. Theme is an important element of a literary work, especially in a short story. It influences the whole story. From the explaination above, there is a connection between theme and moral because by knowing the theme, the readers can get the moral aspect from the story. 2. Problem to Discuss The main topic of this term is about theme. It is about how the theme works in this short story. The theme of this story is a betrayal of a friendship. It was done by the new friends of a camel in this story, the were a lion, a leopard, a fox, and a crow. The theme makes it easy to understand and to interpret. The story begins with the lost camel who was left by his master in a jungle because he got fatigue. Then he met a lion, a leopard, a fox, and a crow. He made friends with them there. Although they were friends, finally the camel was killed by his friends because they were hungry. He was killed as a sacrifice for the king of jungle, the lion. The theme makes the story clear to understand and interpret. It also makes the other elements so clear to know. However, the writer still wants to know the evidences how it works on the other elements.

Medical Gas Safety Essays

Medical Gas Safety Essays Medical Gas Safety Paper Medical Gas Safety Paper The growing need for medical gas delivery systems is inevitable but the welfare of the patients and the medical personnel is important thus the need for strict compliance with safety standards, codes, and procedures is a must. Medical gas systems of the present time are sophisticated that the plumbing systems directly runs towards the area where the gas is administered to the patient or used in the procedure for the care of the patient(Lyczko). Anesthesia gas supplies are either delivered through these pipelines or gas cylinders. Oxygen, air, nitrogen, and nitrous oxide are the common gases utilized in hospitals especially in medical operating rooms. The medical gas systems have the aforementioned gases as vital components of the exhaust vacuum for the scavenging or waste anesthesia gas disposal (WAGD). These gases needs to be properly monitored by the anesthesiologist as well as the gas machines to ensure that the patients are safe and free of dangers due to these gases(Morgan). The most needed medical gas especially in surgical area is oxygen which is 99% or 99. 5% pure. Manufacture of oxygen is through fractional distillation of liquefied air. It is either refrigerated as a liquid or compressed and stored in room temperature. Usually in small hospitals this gas is stored in two split banks of H-cylinders or high-pressure cylinders(Morgan). The most commonly used gas for anesthetic purposes is nitrous oxide which is manufactured through thermal decomposition or heating of the ammonium nitrate. Large H-cylinders that is connected to an automatic crossover feature thru a manifold is the customary storage place for nitrous oxide. No elaborate system of refrigeration is feasible in keeping this gas liquefied because its critical temperature is 36. 5Â °C that is above room temperature(Morgan). Patients are not administered with nitrogen but this gas is a need in hospitals because it is utilized as power source of operating room equipments like drills and saws. H-cylinders with manifold serve as usual storage receptacle for this gas(Morgan). Air is widely used in anesthesiology procedures to prevent the occurrence of hazards due to nitrous oxide and high oxygen concentrations. Oxygen is mixed with nitrogen to produce a medical grade cylinder air. The color codes used in USA for medical gas cylinders are as follows: green for oxygen; yellow for air; black for nitrogen; and blue for nitrous oxide(Morgan). The basic form of an anesthesia machine receives medical gases from the gas supply, reduce the pressure to control the flow of the needed gases, for safety it is able to vaporize into the final gas combination the volatile anesthetics, and thru breathing circuits that is attached to the patients airway gases are delivered(Morgan). Pressure gauges regulate the constant flow of alternating supply pressure. The anesthesia machine is equipped with this regulators in cylinder and pipeline supplies to reduce the cylinder pressure to 45 per square inch gauge (psig) constant and when the pipeline supply of gas surpasses 45 psig it closes off the supply in the cylinder. The newest type of plumbing system is a centralized piped medical gas system that directly introduces the gases to the patients that needs the gases. This kind of system supplies the patients with the needed gases in a more safe way than those pressurized cylinders that are bulky and dangerous. Regulation of the gases is easier due to centralized pumps, cylinder manifold systems or compressors. The National Fire Protection Association strictly implements that they will be the one to design and install this system(Lyczko ). Gas cylinders have standards that are formulated, created, and implemented by government agencies like Compressed Gas Association, Department of Transportation, American Society of Mechanical Engineers, and the National Fire Protection Association. The cylinder has the following parts: cylinder valve, safety relief device, hanger yoke, and check valve(Dosch ). The use of gas cylinders is usually safe though it has the possibility of being a cause of a serious accident if not handled and used properly(Bojanowski ). Computing the gas contents of a cylinder is of significance in determining the duration of the supply of the gas to the patient specifically during transportation of patients. The most common H cylinder for oxygen contains 244 cubic feet while the E cylinder mostly contains 22 cubic feet. A tank factor is a unique constant factor used in the computation of gas content in the cylinders. The tank factor for E cylinder is 0. 28 liters per psi and for H cylinder 3. 14 liters per psi. The gas content is computed by multiplying the constant tank factor to the pressure which is indicated in the gauge. Given the rate of the flow of the gas, calculation for the duration in which the gas in the cylinder will last can be computed. One must keep in mind though that after the computed time has elapsed the cylinder will be totally empty thus an extra ga cylinder with contents should be prepared(White ). There is a prospective to create hazardous working environment due to compressed and liquefied gases thus guidelines on safe handling of cylinders must be followed. Proper gas cylinder storage is required to prevent on toward accidents. Gas cylinders should be: stored in areas with adequate ventilation; avoid storage in entrance and exit routes, damp areas, near corrosive chemicals or salts or fumes, areas exposed to weathers, and heat; stored in upright position; secured with cap when not used; belted appropriately above the midpoint or secured with wall brackets and stands; at least 20 feet from flammable areas or things; stored according to type of hazard class; cylinders without contents should be separated from empty ones; and stored not more than one year without using. Only persons with proper training shall handle compressed and liquefied gases(Safety). Safety devices are available for further prevention of any leakage or accidents to happen. Among these devices are the sealing-type washers and the crush-type gaskets. But these devices have types that are not reusable that usually is the cause of cylinder explosions. It is thus advisable to use only sealing washers that are metal-bound elastomeric and avoid recycling the use of crush-type gaskets to prevent accidents(FDA ). Other safety devices are the DISS and the PIS. DISS or diameter-indexed safety system or quick connect fittings are intended for pressures equal to or lower than 200 psi. This system avoids the switching of equipment that is intended for different gases or mixture of gases(White ). The Pin Indexed Safety System or PISS is connections intended for supplies of gas that has a gas inlet equipped with a male PISS complement. This safety device is created to avoid leakage through gas inlets that will change the blend of gas delivered to the patient that causes hypoxia. Bodok seals or a metal with rubber ring seals in the cylinder block ensures that the attachment to PIS is tight enough(Pinnock). The cylinders should be handled with caution and care to avoid accidents that are potentially very serious. The transportation of these cylinders requires three wheeled trolleys that can support the different sizes of cylinders being transported. Suspected cylinders with leaks should be prevented from being transported with the use of a car. Leaking tanks or cylinders with oxygen should be kept from being lifted. To check for any leaks brush the area with1% TeepolHB7 or other appropriate solutions for detecting leaks and the presence of bubbles will indicated the existence of leaks. Persons that transport cylinders should wear appropriate dress code and have protective clothing to prevent damage to self during accidents. Medical gases are substances that have a great risk for any accidents involve thus persons responsible for manufacturing, transport, sale, handle, and use this must follow rules and regulations. Life and properties are at stake in accidents that happen due to negligence in doing tasks related to medical gases therefore it is practical to follow regulations strictly. Bojanowski , Leszek. Gas Cylinder Safety. 2001. Dosch , Michael P. . The Anesthesia Gas Machine. November 11 2007. udmercy. edu/crna/agm/03. htm. FDA , U. S. Food and Drug Administration. Fda and Niosh Public Health Notification: Oxygen Regulator Fires Resulting from Incorrect Use of Cga 870 Seals. 2006. November 11 2007. fda. gov/cdrh/safety/042406-o2fires. html. Lyczko , Edward J. The Human Factors of Medical Gas Systems. PM Engineer 6. 9 (2000): 34-44. Morgan, G. Edward ; Mikhail, Maged S. ; Murray, Michael J. Clinical Anesthesiology. Pinnock, Colin A. ; Lin, Ted ; Smith, Tim, ed. Fundamentals of Anaesthesia. Safety, Iowa State University Environmental Health . Gas Cylinder Safety Guidelines. 1997. ehs. iastate. edu/publications/manuals/gascylinder. pdf. White , Gary C. Basic Clinical Lab Competencies for Respiratory Care: An Integrated Approach.

Ethics in Marketing Term Paper Example | Topics and Well Written Essays - 1500 words

Ethics in Marketing - Term Paper Example The necessity for ethics in marketing research is; thus quite evident. This paper will examine the issue of ethics in marketing research noting the significance of ethics in all processes involving marketing research. Ethical behavior is a vital component in marketing research since marketing research directly controls the realization of strategic decision making in businesses. Businesses rely on information, which marketing researchers provide, to make day to day decisions, which affect business operations in one way or another. Consequence of the significance of marketing research, trade associations constantly establish guidelines to ensure ethical behavior by marketing researchers (Murphy, Gene, Norman and Bowie 79). The American Marketing Association (AMA) provides a number of ethical norms to guide the conduct of marketing research. These include the following: 1. Honesty; ensuring that marketing researchers remain forthright and faithful in all their contacts with stakeholders such as clients. 2. Responsible behavior, which entails accepting the implications of researchers’ marketing strategies and decisions. 3. ... 6. Citizenship, which aims at fulfilling the legal, economic, societal and philanthropic responsibilities, which serve stakeholders in strategic ways. Marketing researchers have immense responsibilities when it comes to different stakeholders such as research respondents, the public, clients and researchers. Ethical decisions encompass a number of characteristics that ensure that marketing researchers uphold. Firstly, ethical decisions provide for the realization of long term effects on business situations. In addition, although a majority of ethical decisions are sometimes rather doubtful, they encompass a variety of alternatives, which enhance the opportunity for ethical marketing research decisions (Murphy, Gene, Norman and Bowie 99). The points of view inherent in ethical decisions are essentially either negative or positive. Lastly, the results of ethical decisions, which include negative or positive outcomes, are relatively unpredictable and uncertain. For members of the public , ethical concerns deal primarily with the methods used by marketing researchers in obtaining and reporting research outcomes. The public sometimes depends on the outcomes of marketing research for information regarding products. If marketing researchers provide distorted information, the public stands to lose by purchasing faulty or wrong products. Therefore, it is the shared responsibility of researchers and the public to deter the incident of misguiding and incomplete reporting and biased research. Incomplete reporting occurs when either a client or researcher fails to reveal complete research results. This unethical behavior is likely to take place when marketing researchers conceal negative information, which customers would find undesirable. A misleading environment

Business Environment and Society Buyer Behaviour Essay

Business Environment and Society Buyer Behaviour - Essay Example The possessions that we have to tell much about us and the psychology behind consumer behavior hence should be central to understanding consumer behavior. This is mostly because people use possessions to define themselves or create their identities (extended self) especially in contemporary society based on materialism. As such, we are what we have and possessions are an extension of our selves. This has implication for marketers as they should strive to understand the value attached to possessions by consumers in order to develop effective marketing strategies. There are many theories put forward to explain customer behavior. Economic theory views the customer as a rational and self-interested decision maker hence consumes to maximize utility. The theory thus concentrates on the buying action. The psychodynamic approach is attributed to Sigmund Freud (1856-1939) and posits that the instinctive forces of Id, Ego, and Superego are drivers of behavior. The behaviorist theory views beha vior as being driven by external forces or events. The cognitive theory attributes behavior to information processing in one’s mind while humanistic theory stresses the role of emotions in consumer behavior. This essay will utilize the theories of consumer behavior to discuss the concept of extended self and its effects on consumer purchasing behavior. The idea of extended self is based on the fact that we are what we have; that is, we define ourselves based on the things that we possess. Belk (1988, 139) argues that â€Å"our possessions are a major contributor to and reflection of our identities.† He came up with this conclusion after collecting a variety of evidence and regarded it as the ‘extended self.’ The major categories of extended self according to Belk are a body, internal processes, ideas, experiences and those persons, places and things to which one feels attached.